229 million RMB buys Heng Anguo border to march in person in person food domain
From;    Author:Stand originally
Constant installs international to announced a few days ago, will with 229 million yuan of RMBs (about 260 million HK dollar) cash price, buy outback snacks manufacturer to kiss food group in person secondhand 51% rights and interests. Before this, the message that appears on the market about kissing to plan in person circulates all the time. This year first half of the year, local media reports, had changed direction in person in person appear on the market outside the condition. Cannot think of, the road that kisses close IPO stops abruptly with such means. From individual sanitation things cuts food company, the outside is not valued to this strategic act of Heng An, dan Hengan has a view oneself. Constant installs type adventure   to spend flag group to express, although buy the price not tall, dan Hengan international did not manage candied industry of experience; China to compete in food industry the profit margin that quite intense; did not buy an end and asset are indebted the information; of the state level of this company cash may fall, bring about dividend to pay rate to reduce thereby. To be being bought this, heng An has his idea. Constant installs group strategy to develop Zhu Hongbo of department inspector general to tell a reporter, heng Anguo border appears on the market oneself this year already 10 years, grow every year with 30% speed, have very good financing platform, also hope to be able to be in all the time with advocate the respect related course of study is searched buy an opportunity. Before this, heng An also has a consideration to undertake be buyinged between course of study of person of the same trade too. Dan Zhuhong wave says frankly Heng An faces a face difficult choice now: Quan  exhibits sweat  flatter to put? to say no point to accomplishing the Heng Anlai of domestic brand old at present, the product does not have complementary sex, and Heng An is producing establishment field it is very difficult also that already complete also; buys international brand. Zhu Hongbo expresses, below such circumstance, heng An can consider from relevant product only, and core problem is access and market. He thinks, although be food company in person in person, how does Dan Yuheng belong to fast consumable, route is basic and same. Next, kiss the manufacturing distribution in the whole nation and Heng An in person also almost coincide, for instance both sides has a plant in and other places of feeling of n, filial piety, Jin Jiang. "Come so, both sides deserves to send a respect to have synergism with content shedding in access. " Zhu Hongbo says. Current, set site of about 30 thousand sales in the whole nation in person in person. Zhu Ren is, buying the reason with kiss another very main in person is, look in Heng An, food is the industry that in last few years high speed grows. At present economic situation falls, company asset value is inferior, with 200 million multivariate buy what kiss in person to accuse equity, compare be to one's profit to Hengan. Zhu Hongbo points out, at present time ready money flows Heng Anguo abundant, buy pair of companies and do not have big impact. The Heng Anguo that the reporter just went heat in 17 days sees in newspaper of time half an year, in light of the liquid assets net specified number of odd Cong Hengan, this number is 3.355 billion HK dollar. The   of be concerned about that kisses in person is bought in person in person ending lets a person feel accident indeed. Before this, the message that appears on the market about kissing to plan in person circulates all the time. In fact, be in early in person in person undertook share-holding system is transformed 1998 make bedding to appear on the market. Nevertheless, went 10 years, still did not appear on the market in person in person. This year first half of the year, local media reports, had changed direction in person in person appear on the market outside the condition. Cannot think of, the road that kisses close IPO stops abruptly with such means. But whether do this also explain, in appear on the market for years below the circumstance of financing abortive, where is the test that facing capital side in person in person? And group of close close food basically is engaged in snacks, include jelly, Hai Tai, shrimp piece with shrimp, potato piece reach candy make reach cent to sell business, its are main the product all issues a brand with the banner " kiss in person " reach " Xianggeli " sell, press sale computation, its are ranked in Chinese jelly production enterprise the 2nd. On September 16, the reporter calls parent parent group, total stage young lady tells a reporter, had known the enterprise is bought be related, the likelihood because such, president, general manager did not come to a company, and a few people of other assistant and so on had resigned, position returns empty move now. Also the personage inside course of study points out, although be China in person in person,the biggest Peng transforms one of food base, manufacturing actual strength is abundant, year sale several 100 million, but the brand is in all the time not lukewarm not igneous condition, close close shrimp, close close jelly, close close potato piece although market performance is smooth, but make progress however lack of power. Nevertheless Zhu Hongbo expresses, relative relative financial standing is at present good, not too much and indebted, and itself is an undertaking for profit. Announcement shows, how does constant of direction of equity sell one's own things assure, group of close close food up to stopped on December 31, 2008 year profit 45 million yuan of not less than RMBs. "Not be the problem of capital completely, what two enterprises consider is an advantage complementary. " Zhu Hongbo says, heng Anken wants to rise close close development surely, future, whether can Heng An continue to buy in food domain still reply hard. Notable is, the hold before this kisses the son that constant brings international vice-chairman, presiding apparitor to make Lian Jie in person food 12.68% share. According to divulging, he purchased this part equity 2003. Install the 51% equity of work off this to constant, kiss all partner to press respective scale to sell jointly in person. And Heng An and the enterprise that all are Fujian advance river in person in person, this also is an account that both sides can pull a hand this. [author: Poplar Hao]

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